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Rediscover Swat! “Zindagi Hai Yahan” By Meesha Shafi


USAID Firms Project is launching the third and final phase of the Swat Tourism Promotion Campaign this weekend with the release of the “Discover the Jewels of Swat” print ad series, as well as the nationwide release of the Swat tourism promotion song and video.

This music video, titled “Zindagi Hai Yahan”, has been created in order to showcase the treasures of the beautiful valley of Swat and promote it as a premium tourist destination in Pakistan. Famed singer
Meesha Shafi has rendered the lead vocals and is backed up by additional vocals by Asad Abbas and Saima Mumtaz. The music captures the beauty and spirit of Swat and has a rustic yet energetic feel to it, while the accompanying video provides a glimpse of stunning vistas of the beautiful Swat valley. The video has been directed by Zeeshan Parwez and shot by Kohi Marri and Shahrukh Khurshid.

The music video is being released on popular TV channels (Geo News, ARY Digital, and HUM TV) effective from October 16-November 5, 2011, with a simultaneous radio release of the song on FM 100 and 89. It
will also be featured on www.tourswat.com:

Geo News – During Prime time 7:00-8:00PM
ARY Digital – During semi Prime time 4:00-6:00PM
HUM TV – During Prime time 6:00-7:00PM
tourism swat valley

Written by firmsmedia

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41 Comments

  1. Say just Pakistan Zindabad, we are one Nation & one People!! When you go around the world people know you as Pakistani not on the base of your native province!! We are Pakistani Just a Pakistani & We Love Pakistan, PAKISTAN ZINDABAD!!!

  2. i was three months old when i first went to swat and since then soo many times that i have lost count! i dnt belong there.. I'm a lahori but swat, and kalam feel like a second home place to me!
    and im in love with this song. please somebody post a mp3 link here!

  3. @gileeto1 U IDIOT WAKE UP KNOW, DONT STAY IN THIS RUBBISH PUNJABIS, SINDHI, PUKHTUNS, PATHANS, FACTOR, WE ARE PAKISTANIS, AND A GOOD MUSLIM NEVER ABUSE TO OTHER MUSIMS, HOW DARE YOU ARE , YOU ARE TALKING ABOUT HATE ABOUT YOUR OTHER MUSLIM AND SAYING INSHALLAH

  4. the actor does full justice to his role in this wonderful video and his expressions are so natural as he blends with the locals and the children..His best shot is when he looks up at the stars…that is when he resembles Shaan actor… only a much better version of him. Great video !!

  5. A masterpiece in every aspect…. video , music and song . Brings joy to the heart to such an extent that tears roll down. Congratulations Zeeshan and thank you for this wonderful video . You , Meesha and your team are our Beacons of Hope .

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